Gerry Harvey Testimonial “In business, the things that work best are usually pretty simple. And you don’t get much more simple - and effective - than phone names. We conducted a test for our resort – The Byron at Byron. The ads with the phone name - 1300 THE BYRON - generated 3 times more calls and bookings than the ads with normal phone numbers. That’s why we started using phone names in all our advertising. We measure every dollar we spend – and we know that phone names increase our advertising response rates. More calls equals more sales. When advertising response rates go up, the cost of acquiring each sale goes down. Remember that old saying about half the money you spend on advertising being wasted, but it’s just hard to work our which half? I’ll tell you which half – any money spent trying to get people to remember phone numbers! Now I just laugh when I see phone numbers in ads. It’s pretty simple, if you want more calls, more customers and more sales – put phone names in all your ads. We did.” Gerry Harvey Chairman Harvey Norman Ltd