Strategies for Reducing Your Cost Per Lead
Being successful in business is all about spending as little money as possible getting new customers, though it is easier said than done. Every business is different, but the following tips will help just about any business reduce their costs per lead.
It is a good idea to be able to identify any trends among your leads, whether it is in regards to age, gender, or geographic area, so that you can be quick to analyse a trend and act according to your greatest benefit. Break down what it costs you for each channel of your lead-generating effort, as this is the only way you will know what your costs per lead are. From here, you can at least understand any problem areas and take steps to deal with them.
Target your strengths
As soon as it becomes apparent that you have a fan base, shift your focus just enough to make it a little easier for them to support you. You don’t want to neglect other areas, as they may soon love you too, but once you have people that love what you are doing, make it easy for them to keep loving it.
Combine online and offline effort
These days it is all about directing people to your website, and if you make it easy enough, most people prefer to just use it for transactions too. However, you need to make it easy for them to find what they need online. Some people still get information from the ‘real world’, and offline marketing is often useful in drawing out people who want to support local businesses. Just be sure that your marketing is consistent, so that when people cross between online and offline worlds, they are still able to recognise you.
Get numbers, not flyers
Gone are the days when sending flyers out to people en masse would generate a lot of sales. If anything, you may now instead be upsetting people due to an increasing concern for the environment. You’re far better off investing in 1300 numbers or 1800 numbers if you hope to actually bring in any business.
If you’re providing a high-quality product or service, you should have no trouble convincing satisfied customers to write you a review, so always take photos of your best jobs and get testimonials from the people who loved your work. These days, reviews are everything, so if you have made a sale, make sure you are taking steps to turn it into another sale more often than not.
Redo your website
Having a website that looks professional and is informative and easy to use will go a very long way towards converting interest into sales. If your hope is for people to part with their hard-earned money, then you’ll need to find a way to impress them. Making your website easy for people to navigate is one of the smartest things you can do for your business. If you aren’t able to secure leads via your website, perhaps it’s time to redesign it.
Reducing your costs per lead is like the search for the Holy Grail, so if you find something that starts to help reduce your business’s costs per lead, make sure you keep it to yourself. You won’t want your competitors knowing what you are up to.