Marketing Tips

Smarter Numbers for Your Business

If you really want your business to succeed and have an edge of your competitors, you should rethink the use of only a stock-standard local number. Smart numbers make it easier for customers to remember your number, can increase exposure and interaction with your business no matter where you or a customer is located and can even reinforce the key products or services of your business.

Use of smarter numbers can also deliver a wealth of information to your business regarding who your customers are and where they come from.

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How Smart Numbers Improve Business Visibility

There are a huge amount of people in business these days making it increasingly difficult to catch the attention of potential customers, but often even small elements can make a big difference, such as investing in a business smart number. The following takes a brief look at some of the many ways that smart numbers can help to improve your business’s visibility.

Stand Out

To succeed in business nowadays you need to do more than just offer quality products or services, with one of the most important ingredients for business success being the ability to stand out. Smart numbers offer a great way to help your business stand out from the crowd of competitors, as they are far more likely to catch the interest of a potential customer than an ordinary number would. So give your business every chance of turning a few more heads by investing in a smarter number that consists of more than just a random group of digits.

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Associating Your Business With A Phone Word

One of the most popular new forms of business promotion is to use a phone word for your business number, but one of the hardest parts about taking this approach is coming up with the right word to associate your business with. The following looks at some of the best approaches to take if you are considering associating your business with a phone word.

Use Your Name

One of the most effective phone words to use for your business number is the name of your business, because this way all anyone will need to do is remember your name and they will automatically also know your number. You will obviously need to use other marketing efforts as well to make sure that your business name is well known, but if you can ensure that people know your name you should never again have to worry about potential customers struggling to find your number. The only time that using your business name as a phone word is a bad idea is if your name is quite a complicated one with a confusing or hard to remember spelling.

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Using Coupons to Increase Enquiries

One of the best ways to boost enquiries in your business is by using coupons, and the following are a few tips for using coupons to maximum effect.

Make them worthwhile

Coupons can drastically increase enquiries in your business, but only if they offer something worthwhile, so make sure you are generous with your coupon offers if you hope for them to bring any new people in. Offering something for free is a great way to give a sample of what your business is all about, and if your products or services are as great as you claim they are, even a small taste should be enough to hook some new customers.

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Improving Your Sales Culture

One of the most important things any business can do to boost its chances of success is to work on improving its sales culture, because this one element can totally make or break a business. The following is a look at some of the things you can do to boost to the culture of sales at your business. Make sure you build a culture focused on enduring sales success, as opposed to flash-in-the-pan type sales culture development.

Invest in training

Being successful in sales is all about confidence, so if you want to improve the sales culture in your business, invest in some extra training for all of those front-line sales staff. This way, they will not only have more skills and knowledge to do their jobs better, but the extra training will also have your sales team feeling far more confident in their abilities, which can be enough on its own to change the sales culture at your business.

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Using Text Messages to Market Your Business

There are a lot of ways to market your business, from using word numbers to flash mobs, and while the best approach will generally depend on your type of business, text message based marketing has become one of the most popular methods for businesses of almost every type. The following is a look at whether marketing by text might be the right fit for your business.

Why do it?


Text message marketing is extremely fast, as not only are your messages delivered instantly, but studies have shown that text messages are read by their recipients a significant amount quicker than if you had emailed them instead.

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Guide to Spending Your Marketing Budget More Wisely

Effective marketing is one of the most important elements required for success in business, and for it to work well for your business, your marketing budget needs to be at a level your business can actually afford. Even a small budget can be effective if you are spending it wisely, so make sure your business is getting the most out of its marketing budget. The following is a look at how to spend your company’s marketing budget a little more wisely.

Make a plan

It is vital that you have a plan for your marketing budget, because otherwise you are sure to end up spending more money than you need to. With an overall plan for what it is you would like to do with your marketing, it will be easier to order your projects, take advantage of deals and also to concentrate your efforts. Save yourself some time, money and hassle, and before you do anything else, make a plan.

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Effective Ways to Reach Your Customers

Finding the right ways to connect with your customers will be a huge factor determining whether or not your business survives, so don’t miss a chance to make sure you are reaching out effectively to your regular and potential customers. The following takes a brief look at some of the many ways your business can reach out and make those all-important sales and connections.

Company newsletters

Whether you print them out and send them or email them to your list of contacts once a month, newsletters are a great way to not only reach your customers but also keep them up to date on all the latest with your business — for example, the introduction of your new 1300 number or phone name. Newsletters are also a fantastic way to reinforce your brand, as you can go into more detail regarding who you are, what your brand stands for, and why you do things the way you do.

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Essential Elements for a Promotional Flyer

Promotional flyers can be very effective if done properly. If you’re going to sink some money into marketing, having a well-made flyer could be just what your business needs. It is important to spend some time and effort making it high quality; otherwise, your flyer will likely be tossed out with all of the other low-quality rags. The following are some of the most important elements to think about when putting together an effective promotional flyer.

A clear message

If you are going to go to the trouble of having flyers distributed, you should make sure that your message is clear and easy to understand. The less words you need to make your point, the better. Your promotional flyer should promote your business, so ensure you have something worthwhile to say for those who take the trouble to read it. Make sure you spell and grammar check your flyer before mass-producing it, as mistakes on your flyer will reflect poorly on your business.

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