Business Branding

Boosting a New Business Brand

When starting a new business, it is vital that you quickly come up with a way to establish your brand, because the sooner you are able to do this, the sooner you will be able to settle in and start thriving. The following are a few ideas for ways to boost a new business brand.

Hold a competition

It is amazing how effective a competition can be in getting some attention for your brand, especially if you are offering a few half decent prizes. If your business has just opened and you want to get some attention right off the bat, launch a competition. If you can come up with a clever idea for a competition, you may even be able to get a lot of valuable feedback from potential customers, making it easier to tailor your products and services in ways that are far more likely to sell.

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Essential Investments for Your Business Branding

These days your business doesn’t stand a chance of succeeding unless it backed up by a well-respected brand, so make sure you are investing in your brand and making it easy for your customers to want to keep supporting you. The following is a look at some of the essential elements your business should be investing in and will help to ensure your brand is not just well respected, but also well supported.

A good website

One of the most important investments any modern business can make is having a good website set up, because nowadays the vast majority of people will come across your business via the Internet. If your business brand is managing to attract any sort of attention at all, it is likely going to result in people looking for you online, and with a well created and maintained website you will be able to provide support for your brand and make the most out of any interest.

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The Changing Face of Business Advertising

A lot has changed in the world of business over the past decade or two, with some of the biggest changes being in terms of marketing and advertising. With the introduction of new technology, there has been a huge shift in the way businesses go about promoting themselves, with modern marketing becoming far more dynamic, personal and up to date. The following is a brief look at the changing face of business advertising.

Offline to online

One of the biggest changes to take place in business advertising has been brought on by the introduction of the Internet, which has led to a huge shift from offline to online mediums. No longer do businesses rely so much on television or newspaper advertising to get word out, as with the majority of consumers now connected in some way to the Internet, websites and social media have become far more efficient ways of staying on people’s radar.

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Business Branding: A Look Back

Branding has been around for quite a long time, and though the way branding has been used has changed a lot over the years, humans have shown a definite tendency to respond. With the playing field quite level in most industries these days, the brand has become the clincher for most people when making a purchase, because with most products near identical, you need that extra reason to help you make your choice. The following looks at the evolution of business branding throughout history.

Ancient times

Branding seems to have been used by people for thousands of years, with cattle branding known to go back at least 2000 years, and potters also established to have used markings in their porcelain to authenticate the work as early as 1300 BC.

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The Origin of Global Brand Names

Some global brand names have become so well known that they are among the first words spoken by children growing up these days. Brands that have managed to associate themselves with quality and excellence have been able to overcome even language barriers in their efforts to sell across the globe. The names of these brands have played important roles in helping sell a certain image, purpose and style. The following are the interesting histories behind some of the world’s most famous global brand names.


The world famous shoe brand’s name, pronounced NI-KEY, is based on the goddess of the same name in ancient Greek mythology. Prior to being Nike, the company was called Blue Ribbon Sports, a creation of avid athlete and businessman Phil Knight. The goddess Nike was viewed as a mystical presence synonymous with victory.

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A Short History of Branding a Business

Business branding is not a new phenomenon; in fact, it has been around for decades. However, the way businesses are branded can change subtly every day. Still, since the early days of ‘50s marketing, not that much has changed overall; being a successful business brand is still all about developing a relationship with customers beyond a simple transaction. The following is a short history of business branding.


Following the highly mechanised Second World War, western society in the 1950s began to become more highly mechanised and automated, and with this came a strong push for product standardisation. Following the turmoil of the ‘40s, people wanted products that were consistent and that they could trust, and the government also began playing a bigger role in restricting ingredients or components in everyday products. With most products consequently becoming almost exactly the same, businesses were forced to find ways to differentiate between their products and those of their competitors.

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How to Reinvigorate Your Business Brand

The way your brand is viewed by consumers is the biggest factor in determining the success or failure of your business. It follows, then, that if your brand has gotten a little flat, you had better do something about it. Fundamental changes may be the best thing for your business, though it could just be a matter or tweaking a few things to breathe fresh life into your brand. The following are some of the best ways to reinvigorate your brand.

Get out there

The way your business represents itself in the community is going to have a massive impact on the way people are looking at your brand, so if you haven’t been out and about in the community of late, now is the time to do it. Whether you decide to help sponsor the local kids’ cricket team, or donate a raffle prize to a community multicultural centre fundraiser, showing some support for your local area will do wonders to increase the love for your brand.

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