Phone Names is a success-based marketing services provider.
Our entire business process is built around maximising commercial results for our clients.
We are uniquely positioned in the phone name industry – having a management team and board of directors comprised of experienced marketers, and consumer advertising specialists
Our promise is simple:
- We help our clients select and implement the best possible phone name/s
- We help our clients extract the most possible value from their phone name/s.
After years of lobbying, we brought phone names to Australia
The foundation of Phone Names goes back to 1996, when two of our directors moved to New York to study US advertising and marketing techniques. Our directors were specifically looking for advertising tools and methods that:
- Had been tried and tested in the USA over many years
- Were relatively unknown and/or untried in the Australian market place
After two years of observation and research, it became apparent that there were substantial benefits enjoyed by marketers that used phone names in place of phone numbers in advertisements.
In fact, by 1996, phone names had been widely promoted by national advertisers in the USA for over 20 years.
Upon returning to Australia in 1998, our directors began investigating the reasons why phone names had not been used by Australian advertisers. They soon discovered the barriers that made the use of phone names virtually impossible in Australia:
- Lack of keypad standardisation across fixed-line and mobile phone handsets
- The appropriate number ranges had not been released by the Australian government
By mid 2005 – after 9 years of research and development, and 7 years of lobbying the appropriate government departments and agencies – Phone Names had overcome these hurdles and made it possible for Australian marketers to enjoy the benefits of phone names.
Our company – Phone Name Marketing Australia – now acts as an authorised licensing agent for phone names.
Phone Name Marketing Australia Pty Ltd is a foundation member of the industry body. Our executive chairman, Jack Singleton, has been the president since its formation in 2004.
In my 40 years in the ad business, phone names are the most effective tools I have ever seen to increase advertising response rates.
Chairman Emeritus, Y&R Brands,Ex CEO & Chairman, George Patterson Group
Great phone names, like great pieces of real estate, are unique and available once only. Get the best phone name you can - and market it aggressively.
Ex Chairman, Telstra Corporation Ex CEO, McDonalds, Optus, John Fairfax
Now I just laugh when I see phone numbers in ads.
Chairman, Harvey Norman Holdings Ltd
1300 PIZZA HUT
1300 HARD ROCK
1300 BIG POND
1300 GO HARVEY
1300 OPTUS BIZ
1300 ROSES ONLY
1300 EAGLE BOYS
1300 HOST PLUS
1800 CLUB MED
1300 JET SET
1300 GET PROOF
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