Phone Names is a success-based marketing services provider. Our entire business process is built around maximising commercial results for our clients.
We are uniquely positioned in the phone name industry - having a management team and board of directors comprised of experienced marketers, commercial advisors, and consumer advertising practitioners.
Our promise is simple:
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We help our clients select and implement the best possible phone name/s
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We help our clients extract the most possible value from their phone name/s
Our company has the hands-on experience, proprietary research, and real-life Australian case studies to back up our promise.
The foundation of Phone Names goes back to 1996, when two of our directors moved to New York to study US advertising and marketing techniques. Our directors were specifically looking for advertising tools and methods that:
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Had been tried and tested in the USA over many years
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Were relatively unknown and/or untried in the Australian market place
After two years of observation and research, it became apparent that there were substantial benefits enjoyed by marketers that used phone names in place of phone numbers in advertisements.
In fact, by 1996, phone names had been widely promoted by national advertisers in the USA for over 20 years.
Upon returning to Australia in 1998, our directors began investigating the reasons why phone names had not been used by Australian advertisers. They soon discovered the barriers that made the use of phone names virtually impossible in Australia:
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Lack of keypad standardisation across fixed-line and mobile phone handsets
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The appropriate number ranges had not been released by the Australian Government.
By mid 2005 - after 9 years of research and development, and 7 years of lobbying the appropriate government departments and agencies – Phone Names had overcome these hurdles and made it possible for Australian marketers to enjoy the benefits of phone names.
Our company - Phone Name Marketing Australia – now acts as an authorised licensing agent for phone names.
Phone Name Marketing Australia Pty Ltd is a foundation member of the industry body. Our executive chairman, Jack Singleton, has been the president since its formation in 2004.